Last Revised: August 12th, 2013
Notice of Privacy Rights
TYPES OF INFORMATION WE COLLECT
We may collect personal information from you including, without limitation, non-public information about you that helps Machinio identify you such as first and last name, email address and other information that is not otherwise publicly available (collectively, “Personal Information”).
We also may collect non-personal information about your use of the Site such as your IP address, usage statistics, browsing history, types of computers and/or mobile devices accessing the Site, Content or Services, type of computer operating system you use (e.g., Microsoft Windows or Mac OS), the type of browser you use (e.g., Firefox, Chrome, Internet Explorer), and the domain name of your internet service provider (collectively, “Traffic Data”).
HOW WE COLLECT INFORMATION
We may collect personal information from you when you use the Site or register an account to access Content or Services provided on the Site or to request to receive emails or newsletters that may be offered on the Site or offline. Personal Information collected by Machinio may be stored and processed in the United States in accordance with the laws of the United States, or in other jurisdiction. By using the Site and submitting your personal information to Machinio online or offline, you expressly consent to the storage and processing of your personal information in the United States in accordance with the laws of the United States, or in other jurisdictions.
We may combine Personal Information we collect through our Site or offline with information that we obtain from our affiliates, suppliers, vendors, merchants, licensors, partners or sponsors, and other sources (e.g., offline records or publicly available information). We will treat the combined information as personal information.
Machinio may automatically receive and record non-personal information on our server logs from your browser as well as through other analysis of the Site. We also may collect information using cookies, web beacons or similar technologies, or through third parties using similar technologies.
B. Web Beacons
We or our third party tracking utility company also use “web beacons” to collect information about your use of our Site, the websites of selected sponsors and advertisers, and our Content and Services. Web beacons are tiny graphic image files embedded in a web page or email that provide a presence on the web page or email and send back to its home server information from the user’s browser. The information collected by web beacons allows us to statistically monitor how many people are using our Site and Services, selected sponsors’ and advertisers’ websites and using our Services and for what purposes.
HOW WE USE YOUR INFORMATION
We may use the information we collect from you:
To provide information to third parties that may provide you with personalized content and advertising about their stores, restaurants, products and services.
To alert you to new features, terms, Content, Services, or products.
To send emails or newsletters, and to provide you with personalized content in the newsletters.
To monitor and analyze information regarding your browsing and viewing preferences.
To analyze our users’ demographics and interests.
To administer Content or Services.
To process and respond to your inquiries.
To improve the Site.
For the purposes for which you provided the information.
COMMUNICATIONS WITH YOU
You authorize Machinio to transmit email to you to respond to your communications and administer Services or Content. If you participate in any Services or Content you agree that Machinio is authorized to contact you by to send information and documents to you by email or postal mail. Unsubscribe instructions are included in each promotional email from Machinio or you may sent an email requesting to opt-out of communications to email@example.com. Please note that such requests may take up to ten (10) days to become effective. You may not opt out of receiving communications regarding your dealings with Machinio or the Site, Content, Services or technical information about the Site.
INFORMATION SHARING WITH THIRD PARTIES
We also may share your information in response to a subpoena, court order or official request, when we believe you have acted in violation of the Terms, to investigate, prevent or take action regarding suspected illegal activities, fraud or potential threats, or exercise legal rights or defend against claims, when we believe that doing so may protect your safety or the safety of Machinio or others, or as otherwise permitted or required by law.
We also may use and share non-personally identifiable information with third parties. Additionally, we may take personally identifiable information and de-identify it and share it in a de-identified or aggregated form with advertisers, business partners, and/or third parties in order to analyze Site usage, perform services on our Site or others’ Site, improve our services, improve our user experience, or for similar purposes. We will not re-identify such data and we will ask our contracting parties to agree to keep the data in its de-identified form.
The Site is not directed toward children under 13 years of age nor does Machinio knowingly collect information from children under age 13 on the Site or offline. If you are under 13, you are not permitted to register for emails or newsletters or to otherwise submit any personally identifiable information to Machinio. If you provide information to Machinio through the Site, you represent that you are 13 years of age or older. If you are between 13 and 17 years of age, when you visit, browse, use, or submit personal information to the Site, you represent that you have the permission of a parent or guardian to do so and who agrees to these Terms on your behalf. If you are a parent or guardian and believe Machinio may have inadvertently collected personal information from your child, please notify Machinio immediately by sending a message detailing the basis of your belief and your request to:
PROTECTION OF PERSONAL INFORMATION
Machinio uses reasonable administrative, physical and electronic security measures to protect against the loss, misuse and alteration of personal information. No transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Machinio to intercept or access transmissions or private communications unlawfully. While we strive to protect personal information, neither Machinio nor our service providers can ensure or warrant the security of any information you transmit to us over the internet. Any such transmission is at your own risk.
UPDATING YOUR INFORMATION
You are responsible for keeping your information current. You may update your information by contacting us at firstname.lastname@example.org or editing your account information. We will use reasonable efforts to process any change you make; provided, however, that requests to delete information are subject to Machinio’s internal reporting, processing and retention policies and all applicable legal obligations.
NOTICE OF PRIVACY RIGHTS OF CALIFORNIA RESIDENTS
If you are a California resident and have provided personal information to Machinio, you are entitled by law to request certain information regarding any disclosure that may have been made by Machinio to third parties of personal information for their direct marketing purposes. To make such a request, send a message to email@example.com.
The message should specify that you seek your “California Customer Choice Privacy Notice.” Please allow thirty (30) days for a response. Machinio is required to respond to only one request per customer each year, and is not required to respond to requests made by means other than through the above e-mail address.
We will not share your personal information with third parties for their direct marketing purposes if you request that we do not do so. You may make such a request by sending us a message at firstname.lastname@example.org.
When contacting us, please indicate your name, address, email address, and what personal information you do not want us to share with third parties for their direct marketing purposes. Please note that there is no charge for controlling the sharing of your personal information or for processing this request.